Launched in 2010 by Carol and Sarah Piron, the brand FILLES A PAPA has its roots in Liège. The sisters were soon joined by fashion photographer Gregory Derkenne who, beyond his eye for aesthetics, honed the label’s ethos. The duo-cum-trio was quick to understand that fashion and style is a question of identity.

FILLES A PAPA is an attitude, a deliberate rebellious streak and a clothing line in which the word « contemporary » reveals all its paradoxes and sharpness. Postmodern you might add, as this celebration of the modern young woman reflects the cynicism of our time. Behind the propriety of the name [meaning « Daddy’s girls »] lies sharp off-the-peg fashion that attracts boutiques, magazines and it-girls around the world thanks to its offbeat mood and a perfectly calibrated fit with the here and now. FILLES A PAPA offers a very distinctive but daringly different wardrobe.

Emerging through its collections and images, which are produced each season like a manifesto, is the portrait of an heiress who hasn’t forgotten to be a rebel or a rock star who’s made her aggressiveness part of her charm. Fuse, combine, hybridize and surprise, because as philosopher Michel Serres has said, « Nothing makes more sense than changing the meaning. »